Midcity ATL

Midcity ATL is the premier craft bar and listening lounge specialized in fine cocktails, tasty bites and sexy vibes.

They hired DRAGONLOFT as their marketing partner to manage their social media profile and produce original, branded video content to help build a connection with their existing audience as well as attract new customers in the Atlanta area. We focused fully on a fully organic approach with no use of paid advertising.

What we did

Video production

Social media management

Creative direction



After the first three month marketing campaign, Midcity now has regularly packed out opening hours and their content has been shared over hundreds of times by their thriving, international community.

» 60k+ new accounts reached
» 1,800 new followers gained organically


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